In the past several years, interwoven in the broader movement for sustainable, healthy, and environmentally friendly business practices, the personal care and cosmetic industry has vigorously invested in and launched an expanding stream of new “green” products. However, while the word green has been in use as a universal umbrella term for all things natural and/or organic, there remains confusion as to what exactly constitutes organic or natural. What regulations apply to your products? How do you maintain a high level of innovation while complying with regulations and standards? What private industry certifications give substance to your marketing campaigns? Within this book lie the answers to these questions and much more.
As one of the first comprehensive technical reference works for the cosmetic and personal care industry, this indispensable practical handbook will serve formulators, marketers and business decision-makers looking to navigate smooth sailing in each of the major areas of scantly charted green waters. Learn processes and purposes for the formulation of skin care, hair care, color cosmetics and fragrances.
Fundamental technical concepts and guidelines for tracking developing information will be presented for each of the following topics:
- Formulation, testing and green ingredients selection sourcing
- Regulatory, labeling, claims and marketing
- Certification programs
- Sustainable business practice
- Sustainable environmental policy/practice